The Less Is Almost Always More Content Strategy

The Less Is Almost Always More Content Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kate Cooper In this episode of the Duct Tape Marketing Podcast, I interview Kate Cooper. Kate is the content strategist at Homeward, a new kind of home finance company. She is a plain language advocate who believes in a less-is-almost-always more approach to content. She started writing for a living in college […]
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10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) via @sejournal, @jonkagan

Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight. The post 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) appeared first on Search Engine Journal.
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The simple market

If you want something that makes your life better, you can buy it. If you want to get the money to buy something, you can make something or do something that makes someone’s life better. It stops being simple when externalities, market failures and greed show up.      
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Meet the New Workplace Benefit Inspired by the Strictest Abortion Law in the Country

A look at how companies are helping their employees evade the state of Texas.
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Want a More Productive, Happy Team? Kill the 60-Minute Meeting

One of the easiest ways to combat the burnout and fatigue that can happen in a remote work environment is to change the typical 'meeting culture' that's long characterized much of the professional world.
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6 products you thought were Mexican but are no longer so

These Mexican companies got so high that the eyes of the whole world turned to see them (and bought them).
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Top 8 Google Ranking Factors: What REALLY Matters for SEO via @sejournal, @annaleacrowe

Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why. The post Top 8 Google Ranking Factors: What REALLY Matters for SEO appeared first on Search Engine Journal.
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Spotlight: How the BloomBridge Founder Turned a Family Promise into a Business

Placing flowers on a loved one’s grave is a sign of love and remembrance. BloomBridge aims to make it easier for people to honor deceased loved ones with flowers.
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To Thrive in the Post-Recovery Economy, You Must Invest in New Ways of Doing Business

As the world begins to recover, it's very tempting for leaders to pull their organizations back to where they were in March 2020. But that would be a mistake.
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LinkedIn Pages Can Now Publish Long-Form Content via @sejournal, @MattGSouthern

LinkedIn's new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count. The post LinkedIn Pages Can Now Publish Long-Form Content appeared first on Search Engine Journal.
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Why Women Need X

ICYMI: Paid-time off has become less of a necessary benefit for women, but it's still in the top three.
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We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook] via @sejournal, @MrDannyGoodwin

Have you ever wondered what is and isn’t a ranking factor? This guide determines whether these 88 signals are Google ranking factors. The post We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook] appeared first on Search Engine Journal.
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She Was the Only Black Woman in the Room. So She Decided to Become the Best in the Business

ICYMI: They say it's lonely at the top. But here's what they don't say: Knowing how to go it alone is the secret to getting you there.
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Customer storytelling: what do you want them to tell about you?

An effective way to promote your business is by having your customers say good things about you.
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Chef José Andrés on the Way Forward For Restaurants After the Pandemic

The chef stressed the importance of both additional assistance from the federal government--and resourcefulness on the part of business owners.
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4 Ways to Make the Most of A/B Testing Right Away

ICYMI: Gain valuable insights into your audience's preferences while also optimizing your buyer's journey.
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Weidert Group Expands Team To Accommodate Continued 2021 Business Growth

APPLETON, WI, September 2021 –  Appleton, Wis.-based Weidert Group, Inc., a Diamond tier partner with HubSpot, the world’s leading inbound growth and CRM platform, is expanding to address strong demand from companies within complex B2B industries. Robust demand growth in 2021 and continued expansion around strategic solutions were key drivers in the agency’s employee promotions and additions.
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Get This Key Employer Tax Credit Before Congress Takes It Away

ICYMI: The employee retention tax credit could be shortchanged to fund the $1 trillion infrastructure deal. Many eligible businesses haven't made use of it, but there's still time.
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How Going Broke Led to My Success

Over my twenty-year career as an entrepreneur, I have gone broke three times. As painful as it was, it taught me the biggest lessons that have propelled me towards success.
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Profeco proceeds legally against VivaAerobus, Vips, Sony and BP for misleading advertising

ICYMI: Ricardo Sheffield, head of Profeco, invited scammed customers to report whether they have been victims of misleading advertising by VivaAerobus, Vips, Sony or British Petroleum (BP).
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