Steve Davis Marketing: May 2020

Sunday, 31 May 2020

Don't expect to return to in-person "business as usual" anytime soon. Instead, learn to effectively manage your remote workforce.
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With Just 9 Words, Steve Jobs Revealed the 1 Crucial Secret of Great Marketing

"A lot of things have changed," Jobs said. Then he explained what really matters.
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Apple's FBI Privacy Standoff Is an Example for Every Brand

ICYMI: Law enforcement believes it should have access to your encrypted information. Apple disagrees.
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Saturday, 30 May 2020

DigiMarCon Helps Boost Your Online Marketing Efforts

Check out our latest list of exciting and informational small business events coming up across the country.
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Binaural Beats - Raising Your Brain Waves to Gamma (Gamma Drone L131Hz R161Hz, Ocean Sounds)

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Signs You Have the Focus Necessary to Become Successful

ICYMI: Focus is a key attribute for any entrepreneur. Here is how to tell whether you have it or not.
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How to Hold Remote Workers Accountable Without Micromanaging

Good managers don't actually care what folks do with their time. They care if the job gets done.
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Four Failed Tech Products and Why They Didn't Succeed

ICYMI: Even the big, successful tech giants make mistakes. They've left plenty of lessons behind for the rest of us.
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Friday, 29 May 2020

What Your Team Needs Most From You During a Crisis

It's even more important than inspiration or reassurance.
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Tea with GaryVee 040 - Monday 9:00am ET | 6-1-2020

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Google Now Has 6 Ways to Measure Core Web Vitals via @MattGSouthern

Google is quickly expanding the number of ways site owners can measure Core Web Vitals, now offering 6 ways in total. The post Google Now Has 6 Ways to Measure Core Web Vitals via @MattGSouthern appeared first on Search Engine Journal.
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The Single, Powerful Word That Will Completely Transform the Way You Give Feedback

A simple change that transforms the perception of your feedback from harmful to helpful.
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Leaky roofs

In many situations, a leaky roof is worse than no roof at all. If there’s no roof, we’re not surprised or disappointed if we get hit with some raindrops. But a roof that leaks has raised expectations and then failed to meet them. Promising us a roof and then breaking that promise might be worse […]
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Thursday, 28 May 2020

The mental health benefits of storytelling for health care workers | Laurel Braitman

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4 Ways Solopreneurs Can Strengthen Their Businesses

FYI: Even if you work alone, the brand-enhancing ideas of others can help push you forward.
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Relaxing Piano Music & Rain Sounds - Relax Your Mind, Body and Soul (Study, Sleep, Work, Meditate)

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Corporate Culture After Covid-19

A new survey of global leaders shows potential paths for the future of work and the social contract between employers and employees
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Three paths for a soloist

Consider one of three paths. Which works for you? Honor the noise in your head. Make the work you believe you were born to make. Create things you can visualize but haven’t seen yet. Do it without regard for critics, the market or the math of it all. It’s your handiwork. Embrace your market. Make […]
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Wednesday, 27 May 2020

David Droga: Creativity Is Your Competitive Advantage

In Inc.'s 'Real Talk: Business Reboot' webinar, the founder of influential creative agency Droga5 gave advice for staying inspired and crafting messages that will resonate with your audience.
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How Marcus Aurelius Conquered Stress (and the Rest of Us Can Too)

To say that Marcus Aurelius had a stressful life would be a preposterous understatement. He ran the largest empire in the world. He had a troublesome son. He had a nagging and painful stomach issue. There was a palace coup led by one of his closest friends. Rumors that his wife was unfaithful. The Parthians invaded the Roman client-state of Armenia, triggering a war that would last five years.. The Antonine Plague struck in 165 CE and killed, by conservative estimates, more than 10 million. The River Tiber had one of the worst floods in history, destroying homes and livestock and leaving Rome in famine. Should we be surprised that he talks openly in Meditations about his anxiety? About losing his temper? That he sometimes felt ground down and exhausted by life? Of course he did. He had all our problems and more. He was besieged by stress. And yet that’s exactly why he inspires us. Because he conquered that stress, just like we can. “Today I escaped anxiety,” he writes. “Or no, I discarded it, because it was within me, in my own perceptions—not outside.” How did he do that? What can he show us about slaying that demon of stress that we all suffer from? A lot. For starters, the fact that we even know about his anxiety is because of one of those strategies. It was in the pages of his journal that Marcus worked through his problems. Instead of letting racing thoughts dominate his mind and drive him crazy, he put them down on paper. It was also in these pages that Marcus prepared himself for difficulties in advance. He reminded himself that the people he was going to meet during the day would be troublesome, he reminded himself that things were not going to go perfectly, he reminded himself that getting angry never made things better. By taking the time to journal and write, he was chipping away at his anxiety, just as we all can–in the morning, at night, on our lunch break. Whenever. To calm his anxiety, Marcus was also constantly trying to get perspective. Sometimes he zoomed way out. He meditated on his insignificance. “The infinity of past and future gapes before us,” he wrote, “a chasm whose depths we cannot see. So it would take an idiot to feel self-importance or distress.”Other times, he zoomed way in, telling himself to take things step by step, moment by moment. No one can stop you from that, he said. Concentrate like a Roman, he said, on what’s in front of you like it’s the last thing you’re doing in your life. Don’t worry about what’s happened in the past or what might happen in the future. This idea of being present is key to overcoming our stress. We are often anxious because of what we fear will happen next, or after what happens next. We worry about worst case scenarios. We dread potential obstacles. But Marcus, from Epictetus, knew that “Man is not worried by real problems so much as by his imagined anxieties about real problems.” That’s why Marcus Aurelius spent some much time trying to be present, reminding himself to return to the present moment where nothing is “novel or hard to deal with, but familiar and easily handled.”. Like all busy people, Marcus Aurelius had a million things going on. But he also knew that much of what people expected of him or even that he found himself focusing on was not important or necessary. So to reduce stress, he tried hard to separate the essential from the inessential. “If you seek tranquility, do less.” But then he makes a critical clarification, “Or (more accurately) do what’s essential… Because most of what we say and do is not essential. If you can eliminate it, you’ll have more time.” Was there stuff he had to do that he didn’t want to do? Problems he was stuck with that he’d rather not be stuck with? You bet. That’s life. Which is why he, and all of us, have to practice acceptance. That’s all we need, he said, willing acceptance at every moment. You can scream “until you turn blue” and curse the world “as if the world would notice!” Or you can “accept the obstacle and work with what you’re given.” Finally, Marcus Aurelius worked hard to be a good friend to himself. Although he was firm and strong and self-disciplined, he did not whip himself. He knew that it was inevitable that he would mess up. We all do. The key, he said, is to just focus on getting back on track. Don’t dwell. Don’t call yourself an idiot. Don’t smack your forehead in anger. No, “get back up when you fail,” he said, “celebrate behaving like a human.” “When jarred, unavoidably, by circumstances,” he said, “revert at once to yourself, and don’t lose the rhythm more than you can help. You’ll have a better grasp of the harmony if you keep on going back to it.” It would be wonderful if we didn’t have to do any of this. If life was easy. If things always went right. That’s just not possible though. Stress is an inevitable part of life. It is the friction of the plates of our responsibility rubbing against each other. But if stress is inevitable, anxiety and anger and worry are not. Marcus believed that these things were a choice. That we could work past them, through them, that we could discard them, as he said, because they are within us, or at least up to us. We can slay our stress because it’s not an external enemy. It is an inner battle. The post How Marcus Aurelius Conquered Stress (and the Rest of Us Can Too) appeared first on RyanHoliday.net.
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Dr. Bruce Lipton - One of the Most Eye Opening Interviews Ever!!! STRESS IS KILLING YOU!

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This Obscure Warren Buffett Rule Is the Best Way to Avoid Failing

When the storms come your way, will you be ready?
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New Study: Multitasking Is Making Your Anxiety Worse

The more you switch tasks the more sad and fearful you feel, new research shows.
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Tuesday, 26 May 2020

This is What Rich People Do - Grant Cardone with @Logan Paul

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What Covid-19 Taught Me About Great Workplaces

ICYMI: The coronavirus reminds us that 'workplace' is less about place than people.
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Meditation Relaxing Music - IMMERSED IN NATURE (Water Sounds, Nature Healing, Stress Relief Music)

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But what if it works?

ICYMI: The difference between science and conspiracy theory/superstition is simple: Good science leads to useful insights. And good science is the cure for bad science. On the other hand, there are no good conspiracy theories, because they are attractive precisely because they’re unproven, imprecise and non-falsifiable. They’re not actually theories at all. They use confusion to […]
http://dlvr.it/RXMYTt

The Post-Pandemic 4-Day Workweek Got a High-Profile Backer

New Zealand Prime Minister Jacinda Ardern backs a shortened workweek.
http://dlvr.it/RXMHnN

Monday, 25 May 2020

What Does the Crisis Mean for the Sharing Economy?

ICYMI: If the sharing economy cannot deal with its fundamental vulnerabilities in a moment of crisis, it could spell the end of its meteoric rise as a business model.
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Why You Should Double Down on Only One Goal

Not sure how to make the most of the time you've got? Focus on only one important goal. Here is why Simon Sinek, James Clear and other experts agree
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Bridges and tunnels

ICYMI: Robert Moses, the road builder, understood that that building tunnels takes just a little longer and costs just a little bit more. And it turns out that bridges are monuments and create glory for those that find the resources to build them, there in the sky, for all to see. Those are the two reasons […]
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The Roles Every Team Needs to Be Effective

Regardless of the project, your industry, or company culture, these four roles need to be filled on every team for it to be highly effective.
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The Fight Starts Within | Powerful Motivational Video

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Sunday, 24 May 2020

We Lost $140k in Sales in Less Than 30 Days. Here's What We're Doing to Fix It.

ICYMI: Set aside the same time every single day to focus on these nine key elements.
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45% of Consumers Provide Feedback to Businesses by Changing Purchasing Behavior

Worried about negative reviews? You should be more worried when your customers change their purchasing behavior to express their feelings with your business.
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Three Reasons Employees Aren't Sharing Problems With You

ICYMI: Most great ideas and products start with a problem. As a leader, make sure you are not blocking off the messengers who can deliver information and ideas that lead to creating solutions to those problems.
http://dlvr.it/RXG5Y5

Twitter Will Allow Employees to Work From Home Permanently and It's a Game Changer for this Reason

ICYMI: The tech company says it plans to reopen its offices but allow employees to decide where they want to work.
http://dlvr.it/RXFqN5

Saturday, 23 May 2020

In 2005, Steve Jobs Gave an Incredible Speech. Here's What to Steal From It

'Today I want to tell you three stories from my life.'
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Digital Growth Unleashed Event Now Virtual – Still Chock Full of Small Business Experts

Digital Growth Unleashed is now a virtual event for small businesses but it's still lining up at least 20 expert speakers.
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10 Ways to Improve Your Business While Working Remotely

Members of our small business community offer helpful tips to keep your company running smoothly and effectively while working remotely.
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10 Ways to Minimize Distractions & Still Get Work Done via @JuliaEMcCoy

Finding yourself without a choice and having to work from home? It gets easier. All you need is determination and these tricks and strategies. The post 10 Ways to Minimize Distractions & Still Get Work Done via @JuliaEMcCoy appeared first on Search Engine Journal.
http://dlvr.it/RXCdym

The moral imagination

ICYMI: What do you dream of? We’ve worked overtime to create a sports imagination. Kids dream of dunking a basketball or scoring the winning goal at the World Cup. That’s a pretty new phenomenon. Instant replay, endorsement deals and trading cards make it easy to imagine. We’ve certainly established a profit imagination. Everywhere we turn, the […]
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Friday, 22 May 2020

Lessons From the Lone Star Restart

Here are seven tips from Texas business owners to help you make a smooth return to the shop, store, or office.
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BizSugar Advisory Board: SMBs Say Sales Challenges Not Solved by Automation

Will small business sales automation solve the sales challenges that these companies face? According to a new survey, the answer is, "No".
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How to Do SEO for Niche Markets via @krisjonescom

Wondering what high-quality, effective SEO for a niche market entails? Here are five steps you need to follow in your niche SEO strategy. The post How to Do SEO for Niche Markets via @krisjonescom appeared first on Search Engine Journal.
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The Only Management Technique You Need Right Now

As many companies are still working remotely amid the pandemic, this tried-and-true strategy requires less attention to detail and more attention to outcomes.
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Research Reveals Covid-19 Consumer Behavior Insights via @martinibuster

New data shows how to anticipate and strategize for the new normal. Those who learn this will be the winners. The post Research Reveals Covid-19 Consumer Behavior Insights via @martinibuster appeared first on Search Engine Journal.
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Thursday, 21 May 2020

S2S Episode 229 Auto Correct

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Zoom - The Future of Pandemic Proof Companies

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10 Inbound Marketing Landing Page Guidelines to Maximize Conversions

We’re closing out our three-part series on conversion rate optimization (CRO) basics with perhaps the most effective tool for improving your inbound program: landing pages. After all, persuading visitors to exchange their contact information for your content offers is at the heart of generating leads from new and existing traffic.
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31 Success Secrets of the First Tech Billionaires

Here's what famous luminaries like Bill Gates, Michael Dell, and Ann Winblad said is vital for success.
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And there’s a story at the heart of it

ICYMI: What did we just tell ourselves about what happened? And why do we choose to take the actions we take? How does that narrative change the way we’ll deal with tomorrow? Lots of things can trigger a change–some local, some global. But once a change occurs, the ripples that spread are almost always in the […]
http://dlvr.it/RX4PG0

Wednesday, 20 May 2020

Ignoring Company Values Can Cause An Existential Crisis

Boeing made a poor values-decision in the way they handled the 737-MAX jet development. Under COVID-19, their error has become an existential problem.
http://dlvr.it/RX2pWK