Steve Davis Marketing: July 2021

Saturday 31 July 2021

Out-of-the-Box Publicity Strategies That Generate Buzzworthy News

These unique and creative ways get the right kind of media exposure.
http://dlvr.it/S4nxDS

Twitter Tests New Shop Module via @sejournal, @RebekahDunne

Following Professional Profiles, Twitter announces the launch of the Shop Module as part of its wider approach to improving the shopping experience on the platform. The post Twitter Tests New Shop Module appeared first on Search Engine Journal.
http://dlvr.it/S4ng9M

We need to talk about shame | Brené Brown

http://dlvr.it/S4nTbG

Elon Musk Is Firing Shots at Apple. Why the Company's Self-Driving Car Project Is Making Him Nervous

Tesla's CEO is making his real feelings known about the world's most valuable company.
http://dlvr.it/S4mr4G

Friday 30 July 2021

How to Perfect Your Post Pandemic Pitch

ICYMI: Your in-person skills may have atrophied after months of Zoom meetings. Here's how to return to making the sale IRL
http://dlvr.it/S4mTTv

SoftBank's Hyped Robot Keeps Failing at Its Jobs

ICYMI: Customers are pulling the plug on Pepper, the humanoid customer service assistant, according to a new report.
http://dlvr.it/S4kzrd

Elon Musk's New Tesla Recruiting Strategy: A Day to Show Off Artificial Intelligence

Musk announced that Tesla's 'AI Day' will take place on August 19. Similar themed events in other industries could help companies recruit specialized talent.
http://dlvr.it/S4kj9Z

Why aren't there more Native American restaurants? | Sean Sherman

http://dlvr.it/S4kY5H

How You May Be Lowering Productivity and Effectiveness in the Workplace

How you may be lowering productivity and effectiveness in the workplace
http://dlvr.it/S4jNff

Thursday 29 July 2021

9 of the Biggest Mistakes You're Making When Building a Sales Team

If your sales team is struggling, one of these might be why
http://dlvr.it/S4hzRz

Victoria's Secret Waved Farewell to Its Angels. Was It a Mistake?

Building up your brand takes years, which is why Victoria's Secret's marketing decision to shelve its Angels was a shock.
http://dlvr.it/S4gQX2

Marketing With Video: The Definitive Guide

ICYMI: Video marketing has become a popular way for entrepreneurs to advertise their products.
http://dlvr.it/S4g3vv

How to Use HubSpot Adaptive Testing for Websites That Drive Inbound Growth

Experimentation, constant adjustment, and continuous improvement are key aspects of growth-driven design (GDD) websites, an essential part of an inbound growth strategy. Once a website is launched, you commit to putting new ideas to the test, measuring outcomes, and optimizing web pages as you grow the site and learn about what delights your customers and prospects. That’s what conversion rate optimization (CRO) is all about. A/B testing has long been used as a research tool to measure and compare response to content and design differences. It’s useful and informative, but any binary tool has its limitations. Multi-armed bandit testing, or adaptive testing, allows you to compare the performance of more than just one change to a page to understand what elements have the greatest effect on website conversion optimization.
http://dlvr.it/S4fxFX

“Make the sign bigger!”

Make the announcement louder. Make the logo bigger. Yell. Call more people on the phone to sell them an extended warranty. Send more emails. Hustle harder. None of it works. The problem with the fountain isn’t that they didn’t make a big enough sign. The problem is that the fountain itself is poorly designed. It’s […]
http://dlvr.it/S4dljc

Wednesday 28 July 2021

Want to Have a Great Second Half of 2021? Here Are the Inspiring Words You'll Need

ICYMI: The year's half over, and we've got inspirational quotes to kickstart the second half.
http://dlvr.it/S4dCmJ

How to Work WITHOUT Burnout | Simon Sinek

http://dlvr.it/S4bkBd

Why It Might Be Hard for Boomer Business Owners to Retire

There are a lot of numbers to consider. Older owners should start planning the exit now
http://dlvr.it/S4bRT5

How To Speak Confidently, Communicate Effectively, And Win Your Audience

How To Speak Confidently, Communicate Effectively, And Win Your Audience written by Sara Nay read more at Duct Tape Marketing Agency Spark Podcast with Tyler Foley The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! […]
http://dlvr.it/S4bJw1

A Toxic Workplace Triples Your Risk of Depression, New Study Finds

You know toxic workplaces are bad for mental health. You'll be surprised by how bad.
http://dlvr.it/S4Z2PG

Tuesday 27 July 2021

The Chris Voss Show Podcast – Thomas McMurrain CEO CMDX, Inc. – Smart Currency for the DNA of Human Information

Thomas McMurrain CEO CMDX, Inc. – Smart Currency for the DNA of Human Information Cmdx.io The post The Chris Voss Show Podcast – Thomas McMurrain CEO CMDX, Inc. – Smart Currency for the DNA of Human Information appeared first on The Chris Voss Show.
http://dlvr.it/S4YDK2

CDC Will Recommend Some People Wear Masks Indoors. What That Means for Maskless Businesses

The Centers for Disease Control and Prevention once again changed its guidance, in light of the ongoing spread of the Delta variant.
http://dlvr.it/S4X030

3 Marketing Tips to Regain Your Momentum

The pandemic has changed the way we shop, work and engage with brands. Don't let your business get left behind.
http://dlvr.it/S4Wrrj

Take a Breath, and DO THIS to SELF SOOTHE in SECONDS When Something Upsets You

http://dlvr.it/S4WdB8

Tesla Just Did Something It’s Never Done Before--Make a Profit Selling Cars

It's an important first step towards proving that electric vehicles are a real business and not just a side project.
http://dlvr.it/S4VS2Z

Monday 26 July 2021

Why Money Always Flows To Millionaires & Billionaires

http://dlvr.it/S4TSlq

Google Link Spam Algorithm Update Rolling Out on July 26 via @sejournal, @MattGSouthern

Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam. The post Google Link Spam Algorithm Update Rolling Out on July 26 appeared first on Search Engine Journal.
http://dlvr.it/S4SHF2

Do Today’s Buyers Even Need Sales? How B2B Buying Processes Have Changed

Bad news salespeople—just like the teenager/parent relationship, the modern B2B buyer doesn’t need you...well, at least until they decide they need you. And when that all-important moment occurs, it’s definitely on their terms—so you best be ready to meet them at their time of need. Unlike stereotypical teens, however, B2B decision-makers are much more rational beings. They plan ahead. They do their homework. They have initiative. They take notes. They look for solutions. They pick up their rooms. Let’s take a closer look at how these buyers conduct business and what the subsequent implications are for B2B companies’ marketing and sales initiatives.
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Zoho Invoice is Now Free to Empower Small Businesses

Taking any cost of the expense sheet for a small business is always a great thing. Zoho invoice is now free to empower small businesses.
http://dlvr.it/S4S3jv

6 Reasons Employee Retention Should Be Your Top Priority

ICYMI: Experiencing a labor shortage? Don't overlook employee retention.
http://dlvr.it/S4Qw0b

Sunday 25 July 2021

Why Startups Can't Ignore SEO Anymore

Effective search engine optimization strategies do more than just improve the visibility of your startup's website.
http://dlvr.it/S4Pldn

3 Ways a Strong Brand Identity Can Lead to Greater Success for Your Small Business

A strong brand identity has the power to elevate and position a company in a way that can yield greater success.
http://dlvr.it/S4PB0S

The 10 data you should know about your customers

ICYMI: The proximity and personalized treatment allow SMEs to get to know their consumers better.
http://dlvr.it/S4P5t5

The Top Signs Your Google Ads Need Professional Help

Google AdWords (and other paid ad platforms) can be extremely effective at generating leads, but only if you use them properly. Now is the time to figure out if your Google Ads need to send out an SOS signal.
http://dlvr.it/S4P2xH

Mark Zuckerberg Says Combating Misinformation on Facebook Is Just Too Hard

In an interview, Facebook's founder and CEO says that people shouldn't expect the social media giant to catch every bad thing.
http://dlvr.it/S4NH98

Saturday 24 July 2021

5 Ways Small Businesses Can Use Digital Branding to Stand Out

ICYMI: Create a brand that truly distinguishes itself.
http://dlvr.it/S4LtD0

Tom Bilyeu’s ADVICE On How SUCCESSFUL Entrepreneurs THINK

http://dlvr.it/S4LhG0

10 Community Tips for Building a Quality Small Business Website

A quality website can go a long way toward communicating your brand message with customers. Here are a few key elements to consider when designing your site.
http://dlvr.it/S4LZQV