Steve Davis Marketing: September 2021

Thursday, 16 September 2021

The Less Is Almost Always More Content Strategy

The Less Is Almost Always More Content Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kate Cooper In this episode of the Duct Tape Marketing Podcast, I interview Kate Cooper. Kate is the content strategist at Homeward, a new kind of home finance company. She is a plain language advocate who believes in a less-is-almost-always more approach to content. She started writing for a living in college […]
http://dlvr.it/S7j4Ys

10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) via @sejournal, @jonkagan

Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight. The post 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) appeared first on Search Engine Journal.
http://dlvr.it/S7hMtD

The simple market

If you want something that makes your life better, you can buy it. If you want to get the money to buy something, you can make something or do something that makes someone’s life better. It stops being simple when externalities, market failures and greed show up.
http://dlvr.it/S7gnlM

Meet the New Workplace Benefit Inspired by the Strictest Abortion Law in the Country

A look at how companies are helping their employees evade the state of Texas.
http://dlvr.it/S7gbMh

Want a More Productive, Happy Team? Kill the 60-Minute Meeting

One of the easiest ways to combat the burnout and fatigue that can happen in a remote work environment is to change the typical 'meeting culture' that's long characterized much of the professional world.
http://dlvr.it/S7gB8V

Wednesday, 15 September 2021

6 products you thought were Mexican but are no longer so

These Mexican companies got so high that the eyes of the whole world turned to see them (and bought them).
http://dlvr.it/S7dTnB

Top 8 Google Ranking Factors: What REALLY Matters for SEO via @sejournal, @annaleacrowe

Which Google ranking factors matter most to your SEO strategy? Read about the ones that top our list and why. The post Top 8 Google Ranking Factors: What REALLY Matters for SEO appeared first on Search Engine Journal.
http://dlvr.it/S7cmFc

Spotlight: How the BloomBridge Founder Turned a Family Promise into a Business

Placing flowers on a loved one’s grave is a sign of love and remembrance. BloomBridge aims to make it easier for people to honor deceased loved ones with flowers.
http://dlvr.it/S7c6Tp

To Thrive in the Post-Recovery Economy, You Must Invest in New Ways of Doing Business

As the world begins to recover, it's very tempting for leaders to pull their organizations back to where they were in March 2020. But that would be a mistake.
http://dlvr.it/S7bv9t

Tuesday, 14 September 2021

LinkedIn Pages Can Now Publish Long-Form Content via @sejournal, @MattGSouthern

LinkedIn's new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count. The post LinkedIn Pages Can Now Publish Long-Form Content appeared first on Search Engine Journal.
http://dlvr.it/S7bHjN

Why Women Need X

ICYMI: Paid-time off has become less of a necessary benefit for women, but it's still in the top three.
http://dlvr.it/S7YlvH

We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook] via @sejournal, @MrDannyGoodwin

Have you ever wondered what is and isn’t a ranking factor? This guide determines whether these 88 signals are Google ranking factors. The post We Analyzed 88 Google Ranking Factors & Here’s What We Found [Ebook] appeared first on Search Engine Journal.
http://dlvr.it/S7Y3kJ

She Was the Only Black Woman in the Room. So She Decided to Become the Best in the Business

ICYMI: They say it's lonely at the top. But here's what they don't say: Knowing how to go it alone is the secret to getting you there.
http://dlvr.it/S7XQKZ

Customer storytelling: what do you want them to tell about you?

An effective way to promote your business is by having your customers say good things about you.
http://dlvr.it/S7X7h7

Monday, 13 September 2021

Chef José Andrés on the Way Forward For Restaurants After the Pandemic

The chef stressed the importance of both additional assistance from the federal government--and resourcefulness on the part of business owners.
http://dlvr.it/S7W9jW

4 Ways to Make the Most of A/B Testing Right Away

ICYMI: Gain valuable insights into your audience's preferences while also optimizing your buyer's journey.
http://dlvr.it/S7V7M9

Weidert Group Expands Team To Accommodate Continued 2021 Business Growth

APPLETON, WI, September 2021 – Appleton, Wis.-based Weidert Group, Inc., a Diamond tier partner with HubSpot, the world’s leading inbound growth and CRM platform, is expanding to address strong demand from companies within complex B2B industries. Robust demand growth in 2021 and continued expansion around strategic solutions were key drivers in the agency’s employee promotions and additions.
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Get This Key Employer Tax Credit Before Congress Takes It Away

ICYMI: The employee retention tax credit could be shortchanged to fund the $1 trillion infrastructure deal. Many eligible businesses haven't made use of it, but there's still time.
http://dlvr.it/S7Sptd

How Going Broke Led to My Success

Over my twenty-year career as an entrepreneur, I have gone broke three times. As painful as it was, it taught me the biggest lessons that have propelled me towards success.
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Sunday, 12 September 2021

Profeco proceeds legally against VivaAerobus, Vips, Sony and BP for misleading advertising

ICYMI: Ricardo Sheffield, head of Profeco, invited scammed customers to report whether they have been victims of misleading advertising by VivaAerobus, Vips, Sony or British Petroleum (BP).
http://dlvr.it/S7RWg2

Copywriting Can be Easier with This AI-Powered Service

ICYMI: Nichesss AI Copywriter can save you time and money.
http://dlvr.it/S7Qryn

SBA Expands EIDL Loan Cap to $2 Million for Delta Variant Troubles

The Small Business Administration has expanded the cap on EIDL loans to $2 million in response to a rise in COVID cases nationwide.
http://dlvr.it/S7QNrB

How Tending to Small-Town Infrastructure Grew This Company More Than 2,000 Percent in Three Years

ICYMI: It's cheaper to fix a water tower than to build a new one, and that's where this Midwest painting company wins big.
http://dlvr.it/S7Q22L

Have An Upcoming Business Trip? Here Are A Few Tips On How To Stay Covid Safe

ICYMI: Though things may be uncertain, there are a few tips to keep in mind to help you reduce risk.
http://dlvr.it/S7PpzQ

Saturday, 11 September 2021

7 strategies to sell more

If you want to increase your sales, create a step-by-step strategy. Don't forget your premise: sell, sell and sell!
http://dlvr.it/S7P5PM

3 Ways To Keep Differentiating Your Company Over Time

ICYMI: How to know when it's time for your brand's next evolution
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Remembering 9/11 - What Americans Have to Say

http://dlvr.it/S7MtkM

This Is How You CONVERT Your Failures Into SUCCESS | Tom Bilyeu

http://dlvr.it/S7MXlQ

Three Research-Backed Tips for Successfully Implementing a Hybrid Work Policy

ICYMI: Implementing a successful hybrid policy is more nuanced than you think.
http://dlvr.it/S7MK2V

Friday, 10 September 2021

How Great Mentor Relationships Are Formed | Simon Sinek

http://dlvr.it/S7LMQr

How to make TikToks?

FYI: This TikTok For Business course will teach you how to use the platform for your business.
http://dlvr.it/S7KXJd

How To Use Social Media for Keyword Research via @sejournal, @annaleacrowe

Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research. The post How To Use Social Media for Keyword Research appeared first on Search Engine Journal.
http://dlvr.it/S7JhTw

Fuzzy type

Digital typography always looks crisp. The words on our screen seem official, because they’re not the victim of sloppy or rushed handwriting. But sometimes, we might be better off with a little less crispness. Malka Older points out that polling data and predictions would probably be better understood if the graphs and charts were intentionally […]
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Psychologists Have Discovered 3 Different Paths to a Good Life. Understanding Them Will Make You Happier and More Resilient

A good life is more than pleasant memories and brag-worthy accomplishments, a new study reminds us.
http://dlvr.it/S7HtWW

Thursday, 9 September 2021

Biden COVID Mandates Will Affect Millions of Businesses

President Joe Biden announced new vaccine mandates for businesses with more than 100 employees, federal contractors, and healthcare companies.
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Americans Are Least Satisfied With This Factor of Their Jobs, According to a New Gallup Survey

A survey on employee job satisfaction conducted by Gallup in August 2021 shows that workers are least satisfied by their level of on-the-job stress.
http://dlvr.it/S7Fsgy

How to Create Linkable Content via @sejournal, @hethr_campbell

Not getting the results you want from your link building campaign? Learn how to create content that will help you earn links. The post How to Create Linkable Content appeared first on Search Engine Journal.
http://dlvr.it/S7DqZj

Southwest Airlines Just Made a Big Change. Its Pilots and Flight Attendants Should Be Very Happy

ICYMI: 'Weary, exhausted, frustrated and forgotten.'
http://dlvr.it/S7DKwV

Wednesday, 8 September 2021

Twitter Announces Communities Feature via @sejournal, @martinibuster

Twitter announced the Communities feature, what some see as a challenge to Reddit and Facebook Groups The post Twitter Announces Communities Feature appeared first on Search Engine Journal.
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5 Pinterest Marketing Strategies That Will Put You Ahead of the Competition

ICYMI: Discover how you can optimize your content for this powerhouse platform.
http://dlvr.it/S7Btyh

What Would Happen If We Slowed Down?

In my recent New Yorker essay on overload, I noted that many knowledge workers end up toiling roughly 20% more than they have time to comfortably handle. This is, in some sense, the worst possible configuration, as it creates a background hum of stress, but is just sustainable enough that you can keep it up […] The post Blog first appeared on Cal Newport.
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5 Real Ways to Secure Employee Retention with Remote Hiring

Want to improve employee retention with remote hiring? Here's where to start.
http://dlvr.it/S790hH

T-Mobile’s CEO Apologized For The Massive Data Breach Affecting 50 Million People. This 1 Word Stuck Out the Most

ICYMI: Even if it's a little late, this apology is a good place to start.
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Tuesday, 7 September 2021

With 17 Words, Steve Jobs Confirmed a Brutal Truth Most People Never Admit. It All Paid Off This Week

ICYMI: 'Sorry to be so dramatic, but it is quite true.'
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Five Rules to Make You a Better Reader

In the information swamp that we now inhabit, learning to be more discerning is a critical skill.
http://dlvr.it/S77CRV

4 Ways to Make the Most of A/B Testing Right Away

Gain valuable insights into your audience's preferences while also optimizing your buyer's journey.
http://dlvr.it/S76PVH

These Founders Are 5,000 Examples of How to Build a Thriving Business

ICYMI: This year's Inc. 5000 honorees have solved problems, pushed forward, and carved a path to success.
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With 1 Sentence, Elon Musk Explained How He’s Solving Technology’s Hardest Problem and Almost Nobody Noticed

ICYMI: It has to be 1000 percent better than what people expect.
http://dlvr.it/S7503k

Monday, 6 September 2021

The Chris Voss Show Podcast – The Business of Tomorrow: The Visionary Life of Harry Guggenheim: From Aviation and Rocketry to the Creation of an Art Dynasty by Dirk Smillie

The Business of Tomorrow: The Visionary Life of Harry Guggenheim: From Aviation and Rocketry to the Creation of an Art Dynasty by Dirk Smillie The first biography of the brilliant […] The post The Chris Voss Show Podcast – The Business of Tomorrow: The Visionary Life of Harry Guggenheim: From Aviation and Rocketry to the Creation of an Art Dynasty by Dirk Smillie appeared first on The Chris Voss Show.
http://dlvr.it/S745NX