5 Steps to Power Up Your Re-engagement Email Campaigns

Believe it or not, almost two-thirds of the contacts that marketers work so hard to attract and add to their email lists will ultimately become unengaged — like death and paying taxes, database degradation is inevitable. So, what’s a marketer to do when this happens? How do you attempt to win back contacts who’ve gone dark — contacts who were once so eager to receive communications from your organization? Running a re-engagement campaign allows you to target your unengaged contacts and give them the opportunity to make their way back into your nurturing sequence.
http://dlvr.it/RblF6N