Showing posts with label engagement. Show all posts
Showing posts with label engagement. Show all posts

Tuesday, 19 December 2017

New Facebook Algorithm Kills Marketers Engagement

Facebook just rolled out it’s new algorithm for posts that can kill your engagement. With its recent crackdown, it can spell disaster for your business.

The new algorithm facebook implemented is designed to crackdown on what is known as “engagement bait”.

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Source Facebook

In a blog post by facebook they explain that posts that attempt to encourage blatant “reactions” such as a like, “voting”, and “shares”, it will now downgrade and penalize the organic reach of your posts.

So what does this mean now for affiliate marketers?

We’ve all done it, and seen it. I know I’m guilty.

“If you want to learn how to make x comment below”

Or “if you want to get info like this post and share it”

Well according to facebook these types of post will cost you.

According to a recent arstechnica.com article,

“The company defines engagement bait posts as any that encourage interaction to “artificially boost engagement” and glean more reach on the site—posts that say, “Like this post if you’re an Aries or Love this if you’re a Leo,” and other spam-like messages.Facebookhas reviewed and categorized thousands of posts like this so it could update its news feed algorithm to identify engagement bait posts and demote them on your news feed.”

Now while this is meant for the more clickbait style pages and posts, this certainly falls into the category where affiliate marketers will be affected. I can prove it.

Take a look at my engagement levels pre-october and post-october. These shots are from my own analytics.

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See the difference?

So now what does this mean for us affiliate marketers looking to squeeze as much free traffic from social media?

Our focus needs to be on Better content!

Our marketing need to give More value!

And Video now will be more important than ever.

This is how we will win. If we focus on helping our audience with more value we won’t have to worry.

Let’s face it, it was bound to happen. It is time to step up our game and not hedge all our bets on Facebook and their new algorithms.

Here are 3 things we can do right now to keep engagement up and our affiliate marketing flourishing.

  1. Be authentic. Forget about asking for likes and shares. Facebook wants genuine people providing genuine content with real world value
  2. Do research. See what your audience cares about. Talk about what they care about.
  3. Solve problems. Pay attention to what your demographic are struggling with and let them know you’ve found a solution. Heck you might even get paid in the process.

So is this the end for promoting on facebook? Surely not. It’s time to create even better content and ine above the rest.

If you enjoyed this article please share it and if you have any ideas on how we can provide better content for genuine engagement please share your ideas below in the comments section.

Facebook algorithm

Thursday, 26 October 2017

Ways to Purchase Antique Engagement Rings

There are as numerous great needs to consider purchasing an antique engagement ring as there are factors for choosing when to pop the question. While contemporary jewelry experts have a hard time to provide consumers something unique and modern, the bride-to-be may be more likely to appreciate the design and fundamental beauty of an antique. Another perfectly appropriate reason for acquiring antique engagement rings is they typically provide buyers a much better quality diamond at a lower price than purchasing a new ring.

Before beginning your search for the ideal wedding ring, it is best to ask yourself a few concerns.

Do you understand about the four C's?

The four C's are the requirements specialists utilize to determine the worth of a diamond.

" Clarity takes into consideration the number, character, and visibility of defects within the stone. These are often referred to as additions. The less inclusions, the much better the quality of the stone."

Carat is the size or weight of the diamond. The bigger the stone, the greater the expense. A benefit to purchasing antique engagement rings is that in the 1930s and 1940s jewelers typically compensated for a smaller sized diamond by setting it in an intricately developed white gold, square-shaped box. These made the stone appear bigger.

" Color is a matter of taste. Modern-day requirements put a greater value on a clear diamonds, as a guideline. In the past, purchasers desired their diamonds to show a rainbow of colors, soft pinks, yellow, or green tints. While colored diamonds are still readily available today, they were considered better in the past. It is also crucial to note that many of the modern-day colored diamonds are synthetically become boost the color."

Cut is likewise a matter of taste and another factor antique engagement rings might be the best answer. Throughout the years, the preference of cut has actually changed. Furthermore, a laser now cuts most diamonds; whereas older stones were typically cut by hand, providing a more personalized, romantic appearance.

Exactly what is the difference between an antique ring and an estate ring?

Antique rings usually refer to rings that are over 50 years old. Rings less than 50 years old and purchased used are considered as estate rings.

Exactly what are the styles of various eras?

Victorian Era (1835-1900) - Victorian era antique engagement rings included pearls or diamonds embeded in yellow or rose gold. The ring designs varied from simple elegance to elaborate information. Many settings featured rows of diamonds that were cut with an extra element in the bottom of the stone. This was referred to as a mine cut.

Edwardian Era (1900-1920) - With the innovation of the oxyacetylene torch, platinum ended up being the favored metal for the duration. The wedding event bands were frequently crafted with lacy and pierced shapes, milgraining, filigree detail, and scrollwork. Rose-cut diamonds and sapphires were the favored stones.

Art Deco Era (1920-1930) - Art Deco antique engagement rings include a streamlined geometric look. They likewise reflect Egyptian, Asian, and Native American cultures. These rings were frequently made of platinum featured vibrant, contrasting gems as well as diamonds.

Where can antique engagement rings be purchased?

Antique engagement rings can be bought in a number of places: antique stores, estate sales, pawn shops, auctions, and there choose vendors online and bigger cities who concentrate on the purchase and resale of antique precious jewelry. No matter where you acquire your engagement rings, remember to get a complete description of your purchase in composing and want to vendors who offer a written returns policy. You may also ask if the jewelry comes with a certified gemologists report, which offers optimum evidence that the fashion jewelry is as explained.

Conclusion

When purchasing an engagement ring, it is very important to consider all your choices, including antique engagement rings.

There are as numerous excellent reasons to consider acquiring an antique engagement ring as there are reasons for deciding when to pop the concern. Another completely acceptable reason for acquiring antique engagement rings is they often provide buyers a better quality diamond at a lower cost than buying a brand-new ring.

A benefit to purchasing antique engagement rings is that in the 1930s and 1940s jewelers frequently compensated for a smaller sized diamond by setting it in an intricately created white gold, square-shaped box. Victorian Era (1835-1900) - Victorian era antique engagement rings featured diamonds or pearls set in yellow or rose gold. Antique engagement rings can be purchased in a number of places: antique shops, estate sales, pawn stores, auctions, and there choose suppliers online and bigger cities who specialize in the purchase and resale of antique precious jewelry.