How to become the only business that matters

How to become the only business that matters written by John Jantsch read more at Duct Tape Marketing So the question this bold and perhaps presumptuous headline likely brings up is . . . to whom. The only business that matters to whom. The first answer I suppose most business owners and entrepreneurs might suggest is to their customers. Yes indeed, this is a fine answer, an important answer, a worthy goal, but […]
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