37+ Helpful Social Media Stats for B2B Inbound Marketers

For many industrial companies, B2B social media marketing can deliver quite a challenge.  On one hand, companies get a sense of obligation to have a social media presence — first, because everyone else seems to have one, and second, because some social platforms can truly be part of an effective B2B social media strategy. On the other hand, many B2B industrials downplay the importance of social media in their marketing mix because they don’t perceive a strong industry presence there, or they’ve struggled to accumulate much of a social following.
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