Price, wants, needs and the perils of urgent

You have a choice to make. There are four quadrants, and the thing you offer can fit into one of them. Perhaps you make a low-priced treat, something that people want. Wrigley’s gum or Heinz ketchup, or an app that’s fun to use. Because it’s cheap, it might appeal to the masses. Because it’s a […]      
http://dlvr.it/RwT9fK