Sales success with cookies – how sweet it is

All her life Debbie Fields wanted to be in the cookie business. She loved to bake ’em, and everyone who tasted one said it was the best they’d ever eaten. But as any entrepreneur knows, wanting to go into business, and going into business, are two different things. Debbie lacked the one ingredient to open her cookie shop: money. She ... Read More The post Sales success with cookies – how sweet it is appeared first on Jeffrey Gitomer.
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