It’s tough to overstate the importance of your website and online presence when it comes to attracting, interacting with, and serving your B2B customers. After all, online is often the first place where prospective customers will find, see, and engage with your business. In more ways than ever, business itself is done online, and marketing technology is a vital tool.
In Demand Gen Report’s 2021 B2B Survey, 41% of buyers reported that they conduct anonymous research online long before they ever make a move to contact a sales representative. Even more important, 80% of survey respondents said that vendors’ online content had a significant impact on their purchasing decisions.
That means whether you’re an industrial manufacturer, a distributor or logistics service provider, or another company operating within a complex industrial landscape, the content on your website is crucial to capturing buyers throughout the research phase of what are often prolonged purchasing decision processes.
http://dlvr.it/S5JtbD
No comments:
Post a Comment