With an email newsletter, you have the perfect opportunity to step into the privacy of your patients’ homes or tablets or phones on any given day of any given week or month. You decide when the timing is best. Once you take and your newsletter arrives in their inbox, you have their undivided attention.
At least, that's what you're hoping for. their undivided attention.
The first thing you have to do, of course, is develop an email newsletter that your patients will be hungry to devour, from top to bottom.
Here are the four biggest mistakes chiropractors make when creating their patient email newsletter:
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