Driving Innovation with Business Testing written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Alex Osterwalder Today on the Duct Tape Marketing Podcast I visit with business theorist, author, and speaker Alex Osterwalder. Every business wants to be innovative, but smart innovative ideas can’t be pulled out of the ether. Business testing is at the heart of developing new strategies that address customer needs and drive […]
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