You’ve got a lot of unknown prospects that are probably a good fit for your complex B2B company and its products or services. But then there are the ones that are a great fit.
The potential rewards of landing such an account are worth the extra effort to engage them on a deeper level than your typical inbound tactics. Leveraging Account Based Marketing (ABM) is one of the best ways to do that. It’s a strategy that identifies and influences specific companies that are the best possible fit for your product or service and targets them with content that speaks directly to them, and works in combination with your existing inbound marketing strategy.
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